Why do you keep going after things you don't care about?

Why do we keep going after things we don’t care about? Why do we naturally lean toward conformity and towards checking the boxes or doing what everyone else is doing? Why is it so hard to be truly innovative? To truly follow what you desire deep down to do?

I want to save the world. I want to make life better and business better. I want to make it easier for small and large businesses operating in multiple states within the U.S. I want to make federal tax and state tax law more effective in accomplishing its objectives while being less burdensome on businesses. I want to make the state tax profession something that is fun and valuable. Something that makes a state tax professional jump out of bed with enthusiasm. Something that will make the state tax professional work all night long if necessary. Not because they have to, but because they want to. They must do it; because they are solving problems so important. So valuable. So appreciated; that they must and want to do it.

I want to work with others that are fun to work with – meaning; they are hard workers. They value initiative. Value treating people with respect. Value giving people responsibility and authority to get things done. I don’t want to waste time. I don’t want to spend my time doing tasks and going to events that are simply busy work or a waste of resources. I don’t need golf events. I don’t need happy hours. I don’t need fancy offices (although I like them). I don’t need game rooms or sleep rooms. I need to work and solve problems and then spend time with my family. I don’t need egos. I don’t need competition. I need productive collaboration and knowledge sharing. I don’t need dress codes or rules that don’t matter. I need technology tools and colleagues focused on getting things done, not checking boxes or meeting number goals. I want to get paid for getting work done, not putting in hours. I don’t need an award. I don’t need networking events. I need one-on-one relationship building opportunities.

Do you agree? What do you want to do? What must you do? What will you do?